In the age of COVID-19, the last thing you can do is assume business is going to be the same as usual, especially during the holiday shopping season. But for 85% of Americans it is going to be the same when it comes to shopping in a physical store. This according to a new survey from ENGINE Insights.
Even though this group says they plan to shop in a physical store, it doesn’t mean they will not take any precautionary measures. Almost three in four (72%) say they will go to retail stores but only when it is not